Design and develop custom websites for SMBs

We are Different

We've mastered our skills at Fortune 500 companies, but are passionate about helping your small businesses thrive.

"As a busy small business owner, I thought I knew best what my clients needed and I wanted to steer the site to suit what was in my head. But Zack opened my eyes to the benefits of bringing in that unbiased outside input which helped steer our decisions, how we sorted and displayed information, and now the website is better off both visually and functionally because of it."
Rob Zimmermann, Owner of Zimmermann Homes
Rob Zimmermann
Owner, Zimmermann Homes

We provide the answers

Most other agencies ask you for ‘the answer’.  That’s not the right approach since you aren’t an expert in customer research, design, website development, analytics, and SEO…but we are. We do the majority of the work, freeing you up to do what you do best, run your business. 

We are customer obsessed

Most other agencies focus on delivering a pretty website.  While that’s important, it’s essential we deeply understand what potential customers are looking for.  That’s why every project includes extensive customer interviews to build a deep empathy for their wants & needs.  We then tailor our solution to speak directly to them.

We love data

Most other agencies are full of ‘creative’ types.  While we do that, we also geek out in spreadsheets.  We’ll gather all types of data (e.g. how your existing site is performing) to inform our approach.  And we’ll always measure before & after the project launches to understand its impact, and adjust as needed. 

Our Process Leads to Repeatable Results

We've spent years fine tuning our approach, tools, and skills to optimize for your growth!

* These will be collaborative steps where your insightful perspective is vitally important

Where possible, we will try to conduct these activities in parallel to deliver the project ASAP. Depending upon the number of revisions, projects generally take 3-4 months.

Our Story

We've spent years fine tuning our approach, tools, and skills to optimize for your growth!

The Origin

The founder, Zack Burstein, grew up hearing many stories about the family business and developed a deep interest in  entrepreneurship.

Later, Zack graduated from two top-ranked colleges with degrees in Business and Engineering.

Leveling Up

To develop his skills, he began his career consulting at Deloitte for a variety of C-Suite leadership at Fortune 500 companies, across a variety of industries.  Zack loved the challenge of quickly learning about new industries and business problems, but grew tired of the travel.

Next, he joined a healthcare company called Davita where he analyzed data to identify ways to improve patient care and increase operational efficiencies.  This experience unlocked the power of data!

When Zack joined Capital One, he discovered that new technology could revolutionize customer experiences and business profitability .  He spent 10+ years building a variety of new experiences to help attract new customers and keep them happy.

The Launch

Zack reignited his passion for Small Business during his last role at Capital One.  He was leading a team responsible for all digital experiences for the Small Business Bank customers.  He was lucky enough to regularly talk with the Small Business Owners to hear their stories.

In 2023, Zack left Capital One to start Digital Craft Consulting.  He knows how hard it is for a small business to succeed and he wants to make it easier. His goal is to take his wealth of experiences mastered while at Fortune 500 companies and focus on helping Small Businesses grow!

Figures collaboratively discussing custom website design and development

Our Core Values

We put your interest first.  Your success is our success.  Without you, there is no us.  We will do whatever we can to make you happy and help your business grow.

Honesty

We'll tell you the truth, even when you might not want to hear it

Excellence

Our OCD means every detail matters

Impact

We only want to spend time working on things that matter

Honesty

We'll tell you the truth, even when you might not want to hear it

Excellence

Our OCD means every detail matters

Impact

We only want to spend time working on things that matter

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Contact Us

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