Custom website design & Development

45%

of people judge credibility on design 

94%

of first impressions are design-related

Plus laptop device
Plus mobile device

Convert Prospects to Customers

Our Custom Website Design & Development service is tailored for Small Businesses that want a higher converting website.

Designed for Your Customers, Built by Us

Improve your online presence with a custom website that showcases your brand and drives results.

From concept to launch, we handle every aspect of the process, allowing you to focus on what you do best—running your small business. Say goodbye to tech headaches and hello to a stunning website that sets you apart from your competition.

Custom
Built

  • Focused on your business goals
  • Tailored to your target customer’s needs

Responsive Design

  • Looks great on all screen sizes
  • Mobile friendly UX

Analytical Focus

  • Google Analytics integration to track website usage
  • Microsoft Clarity to understand user behavior

Fast Load Times

  • Reduced bounce rate
  • Improved ranking

Best SEO Practices

  • Higher Google rankings
  • Adhere to industry best practices

We Deliver Significant Value

We deliver more than a pretty website.

It's vital to understand what your customer's care about, so you can directly address their needs.

Best for newer Small Businesses

Foundational Website

Starting at $3K

Best for more established Small Businesses

Fully Custom Website

Starting at $8K

Our Fine-Tuned Process Leads to Success

Goal: Gain an understanding of your business,  the current challenges & opportunities, and your goals for the project.  We can also scope the work into multiple phases to hit near-term vs long-term objectives.

Timeline: 1-2 weeks

Goal: Research your main competitors, especially best-in-class, to identify what lessons we can learn.

Timeline: 1 week

Goal: Analyze any existing data you have to identify strengths & opportunities.  This could include market research, use of existing websites, customer feedback, etc.

Timeline: 1-2 week

Goal: Via 4-8 interviews with your ideal target customer, gain a deep understanding of their shopping journey and perspective when choosing a new company.  We’ll dig deep into their needs and wants. 

Timeline: 2-4 week

Goal: Compile findings from qualitative and quantitative data to identify the most important needs to satisfy.  We’ll share our findings and ask for your feedback at this step.

Timeline: 1-2 weeks

Goal: Put together a rough draft how the information will be organized / prioritized and get your feedback on it.  Begin working on a design ideas.

Timeline: 2-3 weeks

Goal: Through a very iterative process, flush out the content & design until you are ecstatic with the final product.

Timeline: 2-6 weeks

Goal: As an optional step, collect feedback as target customers interact with the new website.  Based on these findings, we may tweak the site as needed.

Timeline: 2-4 weeks

Goal: Get the site “production ready.”  This will include things like implementing tools for analytics, SEO, and speed optimization.

Timeline: 1 week

* Many of these activities can be done concurrently.  It typically take 2-3 months to launch a new website.

Success Stories

Every Small Business we've worked with has seen great results. We've built a repeatable process that will help take your business to the next level!

Experienced Custom Home Builder

+27%

Website Traffic

+30%

Engagement Rate

Construction

Rob Zimmermann

Owner, Zimmermann Homes

I would strongly recommend to any business owner that needs to modernize their website or has other tech needs to reach out to Digital Craft Consulting. They were smart, insightful, worked around my schedule, and most importantly delivered a final product that exceeded my expectations!

Compassionate psychiatric care for adults and adolescents

+81%

New Patient Appointments

+10%

Website Traffic

Medical Office

Dr. Alvin Burstein

Owner, Well Being Systems

Zack and DCC did an amazing job understanding the patient’s shopping journey. That resulted in more Google clicks and more prospects asking for appointments on our new website. I’m now considering hiring another doctor because of all this new business!

Please contact us if you have any other questions

If you are looking for a partner that will help you grow, then you are in the right place.

We’ve got a long track record helping small businesses attract more customers.  We deliver a great return on investment and want to be your long-term trusted partner.

Our background is different, so we build you a differentiated solution.

It depends – every project is unique.  As a rough guide:

  • Foundational websites are usually $3k – $7k
  • Custom websites are usually $8k-$15k

Drivers of cost include how many systems we integrate with, number of users interviews we conduct, the size of the site, and the complexity of the website functionality.

After discussing your specific goals, we can provide a fixed price quote.

We also offer other à la carte services like website hosting and advanced SEO.  See our full service list here.

We pride ourselves on delivering exceptional value!  We will measure the impact of our work to ensure you are a happy customer.

It depends on what your goals are.

At the beginning of the project, we will agree on what success looks like and devise a plan to hit it!  We will measure how things are going before the project and after it is finished.

Most clients are looking for revenue growth, so we measure things like online $ sales volume, # of customer visits, # of new appointments, website traffic, and the like.

Others are hoping to become more efficient, so we will measure how much cost we can eliminate.

New digital products often want to measure # of users, frequency of engagement, etc.

Everything we do starts with collecting data — your customer’s needs, your business goals, your competitors best practices, etc.  We then devise a custom strategy to determine the most cost effective approaches to help you grow.

Our 4 most popular services are:

  • Website Design & Development
  • Digital Ads
  • SEO
  • Social Media 

Check out the details of all our services here.

While you have a good understanding of your business, we’ve found talking directly with potential target customers yields helpful insights into what they are looking for.

During empathy research,  we often learn things like what problems they are trying to solve and why, how/where they search for companies, and what are the most important factors in choosing a company.

This helps us figure out how to organize website and what’s most important to highlight.

After we’ve developed a working draft, we can do a 2nd round of testing called usability testing.  Here’s where we’ll identify any areas of confusion and how to improve the experience.

Taken together, the end result is a final product that is tailor made to solve your customer’s problems in a fast, intuitive manner.

There are 2 types of SEO:

  1. On-page SEO
  2. Off-page SEO

In short, we specialize in On-page SEO. By ensuring the website is blazing fast, using the right keywords, and optimizing the configurations, we can improve your google search rank.  This will result in more traffic to your website, helping you grow! You can see more about the offering here. 

We don’t offer Off-page SEO.  Since it’s not possible to be great at everything, we’d prefer to limit ourselves to where we can shine best for you!  We do have partners that specialize in Off-page SEO if that’s something that interests you.

It depends – every project is unique.

I’m not going to be your fastest option as my approach is different from those who turn it around in a few days by using cookie-cutter templates.

Conducting multiple user interviews, creating modern and easy-to-use experiences, and iterating with you until you are completely satisfied takes time.

However, most projects take 2-3 months.  We can try to work with any time constraints you have.

See the detailed process above.

We’ve found WordPress to have a few great advantages:

  • Widest availability of plugins to do whatever you need
  • Full customization
  • Cost effective hosting plans
  • Great technical performance

We’re happy to discuss using other platforms (e.g. Wix, Squarespace, Shopify, GoDaddy, etc) if you have a preference.

We’ll review the analytics dashboards we’ve created to see how things are performing (depending on your site traffic, it may take a little while to get accurate reads).

In terms of ongoing support, there are 3 options you can choose from:

  1. DIY – We’ll teach you how to make any necessary updates yourself
  2. No effort – We’ll do everything going forward; security updates, content refresh, etc
  3. Ad hoc – We can help out whenever you need it

Just let us know what works best for your budget and calendar.

We’ve got a few industries we specialize in, but we know every business is unique so we take the time to understand your goals and the customer base you serve.

We most commonly work with companies in:

  • Home construction
  • Professional services
  • Medical

But our process is transferrable across industry, so let’s talk to see how we can help you grow.

Yes we do.  We usually recommend WooCommerce on the WordPress platform.

But we will be happy to support you on Shopify or other tools, if that’s your preference.

Explore Our Other Services​

Website Design & Development

Google Ads

Search Engine Optimization

Social Media

Hosting & Maintenance

Product Management

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