Design and develop custom websites for SMBs

Well Being Systems

The Results

New Patient Request
+ 0 %
Website Traffic
+ 0 %

The Challenge

Pre-COVID, this medical practice always had a full schedule and long waitlist. However, COVID changed people’s behavior — they weren’t getting the referrals they were used to and had exhausted their waitlist. Their online presence was dated, they weren’t SEO optimized, and they only had a handful of negative reviews….all of which was scaring away potential new customers!

Old Website

Plus desktop device

The Approach

It always starts with understanding the business goals and customer needs. After a few conversations with the business owner and office staff to understand what can be improved on, we conducted 10+ interviews to gain a deep empathy for a very personal choice — what’s important when selecting a new therapist / psychiatrist. We used those insights to create a 1st draft of a custom website tailor made for their target customer. After multiple iterations, we created the necessary content and functionality that the client was very happy with and potential patients found helpful.
The company's specialties are customer research and data analytics

The Insights

We synthesize numerous customer interviews to identify the most important themes. We then create a custom design to highlight these themes.

The Results

Based on our recommendation, they requested online reviews from past patients which increased their star rating from 2.4 to 4.5. Combined with the new custom-built, mobile responsive, SEO optimized website, Well Being Systems has seen a dramatic increase in new patient requests! They’ve filled in their schedule gaps and are back to having a waitlist now.
Dr Alvin Burstein

Dr. Alvin Burstein

Owner, Well Being Systems

Zack and DCC did an amazing job understanding the patient’s shopping journey. That resulted in more Google clicks and more prospects asking for appointments on our new website. I’m now considering hiring another doctor because of all this new business!
New Patient Request
+ 0 %
Website Traffic
+ 0 %
Plus laptop device
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