Design and develop custom websites for SMBs

Zimmermann Homes

The Results

Website Traffic
0 %
Website Bounce Rate
0 %

The Challenge

As the Federal Reserve raised the interest rate in 2022 and 2023, the mortgage rate went skyrocketing from ~3% to 7+%. This significantly raised the cost of building a new home, which led to an industry wide downturn in new home construction. Additionally, Zimmermann Home’s website wasn’t mobile responsive and looked very dated, making it hard for him to attract new customers.

Old Website

Plus desktop device

The Approach

It always starts with understanding the business goals and customer needs. After a few conversations with the business owner to understand what can be improved on, we conducted 10+ interviews to gain a deep empathy for what’s most important when selecting someone to build their new custom home. We used those insights to create a 1st draft of a custom website tailor made for their target customer. After multiple iterations, we created the necessary content and functionality that the client was very happy with and potential customers found helpful.

The Insights

We synthesize numerous customer interviews to identify the most important themes. We then create a custom design to highlight these themes.

The Results

The new custom-built, mobile responsive, SEO optimized website for Zimmermann Homes exceeded all expectations! There’s been a significant increase in initial requests because they can more easily find the relevant information and more quickly submit their request. As an added bonus, current clients are using the site to help design their new homes.
Rob Zimmermann, Owner of Zimmermann Homes

Rob Zimmermann

Owner, Zimmermann Homes

I would strongly recommend to any business owner that needs to modernize their website or has other tech needs to reach out to Digital Craft Consulting. They were smart, insightful, worked around my schedule, and most importantly delivered a final product that exceeded my expectations!
Website Traffic
0 %
Website Bounce Rate
0 %
Plus laptop device
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