Appraiser Website Design and Development
- Assist Art Rarefied in building credibility
- Custom Website Design & Development
- Art Industry


Our Approach
Conduct Research
Collect data to enable informed decisions
Custom Design
Fine tune website exactly to customers’ preferences
Drive Results
Grow business by appealing to prospects’ needs


Conduct Research
Hayley Sykes was looking to grow her appraisal business. She knew she needed an online presence that would demonstrate her credibility with potential new clients and attract new leads. We had to start from scratch since this was a new company without any prior website or logo.
- Spoke with the Owner
- Investigated leading competitors
- Interview 3 past retail customer
- Interviewed potential legal and insurance customers

Custom Design
We synthesize numerous data points to identify what's most important to potential customers. We then created a custom design to highlight these themes.

Clear Headline
Quickly clarify what you provide and for who
Highlight Differentiators
Showcase what sets you apart that potential clients care about
Clarify Segments and Services
Speak directly to your customers and address their needs
Build Trust
Highlight reviews, credentials, and relationships

Clear Headline
Quickly clarify what you provide
and for who
Quickly clarify what you provide
and for who
Highlight Differentiators
Showcase what sets you apart
that potential clients care about
Showcase what sets you apart
that potential clients care about
Clarify Segments and Services
Speak directly to your customers
and address their needs
Speak directly to your customers
and address their needs
Build Trust
Highlight reviews, credentials,
and relationships
Highlight reviews, credentials,
and relationships

Drive Results
We designed and developed a custom-built, mobile responsive, SEO optimized website for Art Rarefied. They received 5 organic leads within 2 months of launching (unheard of for a new site).

Hayley Sykes
Owner, Art Rarefied
I am thrilled with my new website. I cannot recommend working with Digital Craft highly enough. Every interaction is organized, friendly, informative and results driven. I continually felt that I was getting WAY MORE in the way of service, care, and attention than I paid for, every step of the way this was a positive experience. Heartily recommend.
