Physical Therapy Google Ads
- Help FYZICAL PT find new patients
- Google Ads
- Medical Industry
Increase in Leads
0 %
Decrease in $ / Lead
0 %
Our Approach
Conduct Research
Collect data to enable informed decisions
Custom Design
Fine tune ads exactly to customers’ preferences
Drive Results
Grow business by appealing to prospects’ needs
Conduct Research
FYZICAL Physical Therapy was using a different ad agency before Digital Craft Consulting, so we had lots of past data to review what worked well vs was a waste of budget. Due to poor targeting and ineffective keywords, their ads were poorly optimized leading to a low ROI.
- Historic ad campaign audit
- Spoke with the Client
- Investigated leading competitors
Custom Design
We synthesize numerous data points to determine the best keywords (positive and negative) to use for the Google Ads campagin.
Before DCC
The "Therapy Falls Church / Fairfax" was from the prior ad agency
DCC's campaign
"Search_Ads_FC_CPC_$20" was DCC's campaign that yielded much better results
Enhanced Targeting & Landing Page
By ensuring ads were shown only to the most promising customers and having them land on relevant web pages, we increased conversation rate by 8,112%
Improved ROI
Paying more for higher quality leads (higher Avg cost) led to a 94% decrease in cost / lead, due to the much better conversion rates
Before DCC
The "Therapy Falls Church / Fairfax"
was from the prior ad agency
The "Therapy Falls Church / Fairfax"
was from the prior ad agency
DCC's campaign
"Search_Ads_FC_CPC_$20" was DCC's campaign
that yielded much better results
"Search_Ads_FC_CPC_$20" was DCC's campaign
that yielded much better results
Enhanced Targeting & Landing Page
By ensuring ads were shown only to the most
promising customers and having them land on
relevant web pages, we increased conversion
rate by 8,112%
By ensuring ads were shown only to the most
promising customers and having them land on
relevant web pages, we increased conversion
rate by 8,112%
Improved ROI
Paying more for higher quality leads (higher Avg cost)
led to a 94% decrease in cost / lead, due to
the much better conversion rates
Paying more for higher quality leads (higher Avg cost)
led to a 94% decrease in cost / lead, due to
the much better conversion rates
Drive Results
With a revamped Google Ads strategy, FYZICAL Physical Therapy saw a drastic increase in leads while also capturing a 94% decrease in cost per lead. Ensuring better customer targeting, intelligent keywords (positive and negative), and optimized landing pages, DCC can drive similar results for you.
Increase in Leads
0 %
Decrease in $ / Lead
0 %
Nicole Leppert
Owner, FYZICAL PT
Zack is always a joy to work with, takes his time to help you understand your metrics, and comes up with a plan to help you get to where you need to be.