Medical Website Design and Development
- Assist Well Being Systems in attracting more patients
- Custom Website Design & Development
- Medical Industry
Before
After
Our Approach
Conduct Research
Collect data to enable informed decisions
Custom Design
Fine tune website exactly to customers’ preferences
Drive Results
Grow business by appealing to prospects’ needs
Conduct Research
Pre-COVID, this medical practice had a full schedule and a long waitlist. Post-pandemic, referrals declined, their waitlist dwindled, and their online presence was scaring away potential patients.
- Spoke with the Doctor and Office Manager
- Interviewed 8 potential patients
- Investigated leading competitors
- Reviewed old website use patterns
Custom Design
We synthesize numerous patient interviews to identify what's most important to them when selecting a new doctor. We then created a custom design to highlight these themes.
Before
Too Many Buttons
3 CTAs (Call To Actions) distract from the primary goal
Too Much Text
"Walls of Words" don't get read
Medical Jargon
Services described in medical terms, not using consumer terminology
Missed Opportunity
Need to share info about the doctor and build trust
3 CTAs (Call To Actions) distract
from the primary goal
"Walls of Words" don't get read
Services described in medical terms,
not using consumer terminology
Need to share info about the doctor
and build trust
After
Clear Headline
Quickly clarify what you provide and for who
Highlight Differentiators
Showcase what sets you apart that potential patients care about
Build Trust
Showcase review, testimonials, and awards to build credibility.
Repeat Primary CTA
Make it easy for site visitors to take the preferred action.
Quickly clarify what you provide
and for who
Showcase what sets you apart that
potential patients care about
Showcase review, testimonials,
and awards to build credibility.
Make it easy for site visitors
to take the preferred action.
Drive Results
Based on our recommendation, they requested online reviews from past patients which increased their star rating from 2.4 to 4.5. Combined with the new custom-built, mobile responsive, SEO optimized website, Well Being Systems has seen a dramatic increase in new patient requests! They’ve filled in their schedule gaps and are back to having a waitlist now.
Dr. Alvin Burstein
Owner, Well Being Systems
Zack and DCC did an amazing job understanding the patient’s shopping journey. That resulted in more Google clicks and more prospects asking for appointments on our new website. I’m now considering hiring another doctor because of all this new business!