Home Builder Website Design and Development
- Assist Zimmermann Homes in attracting more prospects
- Custom Website Design & Development
- Construction Industry
Before
After
Our Approach
Conduct Research
Collect data to enable informed decisions
Custom Design
Fine tune website exactly to customers’ preferences
Drive Results
Grow business by appealing to prospects’ needs
Conduct Research
Customer behavior was shifting -- Zimmermann Homes wasn't receiving the same number of leads from referrals and yard signs. Instead, prospects were researching them online and being turned off by their outdated website.
- Spoke with the Owner multiple times
- Interviewed 11 past / potential customers
- Investigated leading competitors
- Reviewed old website use patterns
Custom Design
We synthesize numerous prospect interviews to identify what's most important to them when selecting a new home builder. We then created a custom design to highlight these themes.
Before
Dated Design
Old looking website caused people to question home designs
Confusing Nav
Info was poorly organized, making it hard for prospects to find what they were looking for
Poor Quality Pictures
Hard to see quality of homes due to low quality pictures
What Are These?
While the intent was right (to build trust), highlighting BBB and associations people are unfamiliar with wasn't helping
After
Video Walkthrough
Immersive walkthrough provides immediate sense of quality
Clear Headline
Quickly clarify what you provide and for who
High Quality Pictures
Large, colorful pictures showoff the amazing build quality while also giving the option to explore more
Build Trust
Highlighting Google Reviews and number of homes established creditability
Before
Old looking website caused
people to question home designs
Info was poorly organized,
making it hard for prospects
to find what they were looking for
Hard to see quality of homes
due to low quality pictures
While the intent was right (to build trust),
highlighting BBB and associations people
are unfamiliar with wasn't helping
After
Video Walkthrough
Immersive walkthrough provides
immediate sense of quality
Clear Headline
Quickly clarify what you provide
and for who
Large, colorful pictures showoff
the amazing build quality while also
giving the option to explore more
Highlighting Google Reviews and number
of homes established credibility
Drive Results
After launching the new custom-built, mobile responsive, SEO optimized website, Zimmermann Homes had an immediate increase in website leads. Prospects who would have been scared off by the old website we're now reaching out to learn more!
Rob Zimmermann
Owner, Zimermann Homes
I would strongly recommend to any business owner that needs to modernize their website or has other tech needs to reach out to Digital Craft Consulting. They were smart, insightful, worked around my schedule, and most importantly delivered a final product that exceeded my expectations!